What makes gourmet peanut butter?

Ahh, good question. The word gourmet, though it’s often overused (gourmet cat food anyone?) is used to describe foodie related things such as restaurants, cuisines, meals or ingredients of high quality and fine presentation. Over the years you may have noticed a rise in the word gourmet being used to preface anything from hot dogs to, well, the humble nut butter. And while it may be easy to dismiss the word ‘gourmet’ as trend or hype, when we say that we make gourmet peanut butter, we really mean it. Lemme tell you why.

Peanut butter for the people

Peanut butter, the everyman and, ahem, everywoman staple originated as a health food for the upper classes in the 19th century.  Originally created for sanitariums like John Harvey Kellogg’s Western Health Reform Institute, natural peanut butter satisfied the need for a protein-rich food that didn’t have to be chewed! Wealthy guests at these institutions eventually made the spread popular among the well-to-do. As its popularity grew, there were economic pressures to expand peanut-butter consumption more democratically, which is when the recipe changed so to speak.

Peanut butter wasn’t known to travel well and was mainly produced for regional markets in small batches. Sounds pretty gourmet, no?  Well, not for long.  Like other traditionally “American” foods like hamburgers, hot dogs, and ice-cream cones, peanut butter hit the mass market at the end of the 19th century.  Hello hydrogenation! In the early 1920s, hydrogenation helped the big three peanut butter brands (Jif, Skippy, and Peter Pan) raise the melting point of peanut butter so that it would stay solid at room temp, stop the separation of the peanut oil, and extend its shelf life.  In 1942, hydrogenated peanut butter outsold natural peanut butter for the first time. And today? Well, in the American market, more than 80% of peanut butters are hydrogenated.

Don’t fret.  The 21st century has seen the increasing popularity and availability of alternatives to mass produced peanut butter.  Artisanal and organic varieties are easier than ever to find as food entrepreneurs, like us at Fix & Fogg, try to bring peanut butter back to its delicious and nutritious roots.

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Gourmet peanut butter is a delicious fine art

Chefs, connoisseurs, and creators see gourmet food as a form of art. Making gourmet food, whether we’re talking a 5-course degustation or a jar of Fruit Toast peanut butter, is about creating something original that people may not have tried before.  It’s about creating something new and exciting with passion and heart.  And that’s always something we pride ourselves on at Fix & Fogg.

From the moment we come up with an idea for a flavour, we put our all into creating the ultimate peanut butter experience for our fans.  And so, the fine art of being a gourmet peanut butter company actually extends beyond the nut butters themselves.  Gourmet for us is also reflected in the presentation of our nut butters.  You might not know it, but we used to do everything from hand sterilising the jars to designing the labels for our range of pbs.

As we grew, we’ve managed to buy the equipment that helps us produce our nut butters on a larger scale, but we still meticulously oversee how we package our products.  For instance, we still labour over the labels and Roman himself just designed the new paper tube packaging (cut it out, Roman). Why is presentation so important?  Because while our peanut butter has an incredible taste, humans are known to eat with their eyes first.  So, a truly gourmet peanut butter will put as much passion and care into their packing as they do the spread.

Gourmet peanut butter is healthy

Back in the day when French cuisine was all the rage, gourmet food was never expected to be about more than taste.  Nowadays, people expect their high quality foods to be both delicious and healthy.  Gourmet peanut butter then has to be good for you.  We’ve already explored in previous posts why peanut butter is actually good for you, and we’ve looked in depth at its nutritional values, so we won’t repeat ourselves here. But it’s worth asking the question: at what point does ordinary peanut butter become gourmet peanut butter?

Easy answer: ingredients.

For a peanut butter worthy enough to be called gourmet it’s got to be made with the finest ingredients possible.  A truly gourmet peanut butter will use the best peanuts, kinda like how we source our hi-oleic peanuts from Argentina because they have the best flavour.  And, if you look at our labels for Smooth and Super Crunchy, you’ll see that the only two ingredients a healthy peanut butter requires are peanuts and salt.  That’s all folks.  Compare this to conventional peanut butters whose list of ingredients can contain random ingredients such as corn syrup, sugar, stabilisers, and hydrogenated oils like palm oil.

You won’t ever find any of that nasty in a jar of Fix & Fogg. Pinky promise.

Gourmet peanut butter is an experience

Lastly, to make a gourmet peanut butter, it’s about providing an incredible experience from beginning to end. Yup, sounds like a stretch, but hear me out.  So, here’s what we’ve got so far: gourmet peanut butter has to be made from the best ingredients, has to be healthy and delicious, and has to look good. Tick, tick, tick.

But let’s take it a step further and say that a gourmet peanut butter has to include excellent customer service and an epic brand story.  We like to show you how our peanut butter gets made, the passionate people behind the product you love so much, and offer up recipes, anecdotes, and information.  A gourmet peanut butter company puts heart and soul in their peanut butter, but also in everything else they do from labels and websites, to stories shared on social.

At Fix & Fogg we do peanut butter, gourmet peanut butter, and we do it right.  

Feeling peckish? Head to our shop

Peanut Butter Nutrition

Nutritious and delicious – peanut butter has it all

Remember when we recently gave you a run down on how peanut butter is good for you?  Well, get ready for part two of your peanut butter education: peanut butter nutrition.  Today, we’re going to take an indepth look at what makes peanut butter nutritious as well as delicious.

Peanut Butter Nutrition

All about those healthy fats…

You know those healthy fats everyone is talking about?  Avocado’s, olive oil and coconut oil? Well peanuts are also full of healthy fats, in fact the hi-oleic peanuts that we use have high levels (39%) of monounsaturated fats... that's the good stuff, like the type found in olive oil, which has been linked to reducing cardiovascular disease and lowering cholesterol.

Plenty of studies have shown that people who regularly include nuts or peanut butter in their diets are less likely to develop heart disease or type 2 diabetes than those who don’t.  Unsaturated fats also keep us from feeling hungry, insulate the body, help to regulate blood sugar, and aid in the cellular repair of joints, organs, skin, and hair.  It’s also been proven that this good fat is useful in maintaining mental clarity, memory, and hormone production.  Peanut butter has a terrific potassium-to-sodium ratio, which counters the harmful cardiovascular effects of too much sodium in your diet, and at Fix & Fogg we only put a sprinkling of Marlborough sea salt to bring out that sweet, nutty flavour from our golden roasted peanuts.

Peanut butter packs a punch of protein

Now say that 10 times in a row, super fast (bet you can’t).  Peanut butter has a great mix of carbohydrates, proteins and the fats we've already mentioned.  Each serving of our delicious peanut butter provides you with 7.7 grams of protein, and it’s precisely this protein punch that helps keep your tissues strong and promotes immune function.

Yes, PB has protein but it also has carbs.  No, carbs are not the devil.  Carbs do break down into sugar, and sugar is on everybody’s hit list these days, but you need carbs to fuel your brain, liver, and muscle tissue, so let’s stop hating on them.  Here’s why: carbs have a bad reputation because when we think about them, we all think of the baddies like white bread, donuts, bagels, sweet cereals which aren’t the best for our health.  However, carbohydrates are our bodies' main source of energy and we need a certain amount to fuel all of our metabolic processes.  From breathing and digesting, to running, working, and thinking, we literally need carbs for everything.  Fat and protein have their work cut out for them, but when it comes to getting the energy to, well, live, carbs are key.

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Peanut Butter has vitamins and minerals

Okay there are like over 30 nutrients in Fix & Fogg peanut butter.  We’re not going to take you through all of them, just the most important ones.  Break it down:

Vitamin B3

Niacin, or vitamin B3, in peanut butter helps your cells perform chemical reactions, such as the ones needed for energy production, and plays a vital role in cell development. It’s an essential nutrient that helps all of your organs function properly.

Vitamin B6

Vitamin B6 helps support adrenal function, keeps you calm and your nervous system in check, and is necessary for key metabolic processes, such as fat and protein metabolism.


Copper helps your body make red blood cells and keeps your nerve cells and immune system healthy. It also helps form collagen, a vital part of bones and connective tissue. Copper also acts as an antioxidant, reducing free radicals that damage cells and DNA.


Zinc helps your immune system fight off invading bacteria and viruses (gross). It benefits the body in many different ways from hormone production, growth and repairment to improving immunity and facilitating digestion.


Potassium is the third most abundant mineral in the human body.  It is also an electrolyte, a substance that conducts electricity in the body. It’s vital to heart function and plays a key role in skeletal and smooth muscle contraction. It helps reduce blood pressure and water retention, protects against stroke and helps prevent osteoporosis and kidney stones.


You need magnesium for energy production, structural development of bones and DNA. Magnesium also plays a role in the active transport of calcium and potassium ions across cell membranes, a process that is necessary to nerve impulse conduction, muscle contraction, and normal heart rhythm.

Vitamin E

Vitamin E controls inflammation in your body, aids in healthy cell-to-cell communication and helps prevent tissue damage through its role as an antioxidant. Consuming 2 tablespoons of peanut butter boosts your vitamin E intake by 2 milligrams, or 13 percent of the recommended daily intake.


Also known as vitamin B-9, folate helps the body to break down and convert the food that we eat into energy. Folate also works with vitamin B12 to make red blood cells, and plays a role in maintaining the health of the cardiovascular, nervous, and digestive systems.


Also known as B1, thiamin helps the body generate energy from nutrients. It’s necessary for the growth, development, and function of cells.


Vitamin B2, also called riboflavin, is essential for proper adrenal function and overall nerve health. It helps the body break down carbohydrates, proteins and fats to produce energy, and it allows oxygen to be used by the body. But wait there’s more. Riboflavin is also used for the development and function of the skin, lining of the digestive tract, blood cells and other vital organs.


Your body needs iron to perform, period. For instance, iron is the key component of hemoglobin that allows red blood cells to transport oxygen throughout the body, and it plays a key role in cell growth and differentiation. Iron is also involved in the conversion of blood sugar to energy. The production of enzymes (which play a vital role in the production of new cells, amino acids, hormones and neurotransmitters) also depends on iron.


After calcium, phosphorus is the most abundant mineral in your body. Together, they work to make sure your bones and teeth are strong and healthy.


And there you have it. All the peanut buttery knowledge you need to go forth and eat your pb without guilt or worry.  Our Peanut butter is an excellent health food.  You heard it here first.

If all of this new PB knowledge has got you craving a jar of F&F goodness then head to our shop or if you would like to know what exactly we think makes a gourmet peanut butter click here

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The ultimate question: Is peanut butter good for you?

Okay, as peanut butter makers you might think we’re a little biased (yep it’s true, we are).  But here’s the thing - with the rise of nut butters, we get asked this question - is peanut butter good for you?  So, we thought we’d school everyone on the health benefits of everyone’s favorite spread.  Here’s your first fun fact: peanuts have provided sustenance to adventurers all over the world for centuries.  We’re talking around 1500 BC when the ancient Incas of South America first ground peanuts to make a version of the peanut butter you know and love.  But this isn’t a history lesson.  Let’s take a look at all the good stuff you’re getting out of your peanut butter, er, your Fix & Fogg peanut butter that is.

The answer is yes: Peanut butter is actually good for you

First things first: peanut butter is delicious.  Whether you’re eating it on a piece of wholegrain toast, or you’re sneaking it straight from the jar, you know it’s moreishly palate-pleasing.  What is it that makes it so good?  The fat, my friends, and it’s a healthy fat too.  And that’s where things start to get complicated. Unfortunately, as consumers we’re often told that fat is bad for us, so peanut butter’s health benefits are often misunderstood.

Yes, peanut butter is high in fat, but in our pb these are primarily "good" fats, or, monounsaturated and polyunsaturated fats.  One serving of Fix & Fogg peanut butter has 8 grams of monounsaturated fats and 4 grams of polyunsaturated fats. These "good" fats help lower your cholesterol, reduce heart disease, and lower blood pressure.  While there are saturated fats in there too, they help with the production of crucial hormones and vitamins such as testosterone and vitamin D. In addition those sweet, sweet fats, pb is packed with protein making it tasty snack that keeps you feeling full for longer. Peanuts can even increase your metabolic furnace, helping you burn fat throughout the day. Boom. Peanuts are rad.

Peanut butter is a stress buster

It gets better. Peanut butter is high in magnesium which is an essential mineral that powers more than 300 biochemical reactions in your body. You get about 16% of your RDA in one serving.  So, what does magnesium do?  It helps with body-temperature regulation, natural detoxification, energy production, maintain strong bones and teeth, and keeps your nervous system humming.  PB also contains Manganese, magnesium’s lesser known cousin, that’s also for energy metabolism and bone formation.  One tbsp serving of our peanut butter will give you 11% of your RDI of manganese.  Do we have to mention the other great things in a jar of Fix & Fogg PB? Fiiiiiine.  How about some phosphorus, zinc, iron, copper, and beta-sitosterol?

Wait, what?

Peanut butter contains beta-sitosterol, a plant sterol that has shown to normalise high cortisol levels and bring them back into balance with other hormones during times of stress. Beta-sitosterol also helps improve immunity. Here’s a handy little pie-chart of all the nutrients that a cheeky tablespoon of Fix & Fogg PB will give you:

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Choose your peanut butter wisely

In a perfect world, you’d only eat Fix & Fogg peanut butter.  Lolz.  But seriously, the best peanut butter in the world should only have golden roasted peanuts and a small touch of sea salt.  That’s it.  Not all nut spreads are created equally...

Fix & Fogg peanut butter is simple and healthy: we use extra dark roasted hi-oleic peanuts and a sparing amount of organic Marlborough sea salt.  Hi-oleic peanuts are a special type of peanut known for their great flavour and - importantly - high levels (39%) of monounsaturated fats ... that's the good stuff we mentioned before.  And all those lovely ingredients in our flavoured varieties of peanut butter?  They’re ethically and locally sourced wherever possible.

What next? Surely, you must be feeling snacky after all this peanut talk. Head on over to the shop and snag a jar or for some more peanut butter reading click here to find out exactly what we think makes a gourmet peanut butter. If you liked the post, be sure to share and comment.  How do you like to eat your F&F PB? How does your body feel after?  We want to hear.

Our Fruit Toast Peanut Butter with cinnamon, apple and raisin is back

We’re super stoked to tell you that our Fruit Toast peanut butter is officially back.

We first released our Fruit Toast peanut butter with cinnamon, apple and raisin at the end of last November.  It sold out in record time and over the year our peanut butter fans all over New Zealand (and overseas) have been begging us to bring it back. Well, we got all your weekly messages loud and clear! You can pick up a jar at our Eva Street window and online store from today, and on Monday you’ll find Fruit Toast jars at your favourite grocers, cafes, and delis - just in time for Christmas!

Australia and the US, we’re coming for you too.

Also keep an eye out at these places for some unique creations with Fruit Toast --Best Ugly BagelsSweet & SavageDuck IslandGelissimo GelatoMarbecks FoodstoreBowl & Arrow and Little Dough Co.

Our Fruit Toast peanut butter combines our Super Crunchy PB with New Zealand grown Braeburn apples from our mates at Fresh As, organic raisins and sultanas, and cinnamon. It’s sweet, spiced and buttery perfection.

If you'd like to be one of the first to get your hands on it, you can order from our online store here.

Fix & Fogg Peanut Butter is in America!

We’re so excited to tell you that we’ve just launched our PB in the home of peanut butter - the United States of America! This has been a dream of ours for a long time and we're now live on Amazon! 🇺🇸 

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Fix & Fogg Peanut Butter Is In America! It hasn’t come easy – we’ve spent the last 10 months getting ourselves ready for this big leap. Our custom-made, recyclable cardboard F&F canisters have finally arrived at the factory and they’re beautiful. These slick little cylinders were inspired by the packaging used for whiskey bottles (a peanut butter first?), and will let us post individual glass jars safely across the States without the risk of breakages. 

They also remove the need for excess packaging like bubble wrap - and we can't wait to see how people decide to reuse them with pens and pencils, plant seedlings, nuts and bolts, ground coffee, spare change ... the list goes on!   

PB 101: A brief history

It’s no secret that peanut butter is a big deal in the US.  The process of grinding peanuts into a paste was first invented in the 1890s by American John Harvey Kellogg (who also co-invented breakfast cereal with his brother FYI). Commercial production kicked off 30 years later, but it only found a foothold in the American market during WWII, when Americans had to seek protein alternatives due to the scarcity of meat.

History lesson over, peanut butter’s popularity has only grown with time. Today, the US and Canada are the biggest consumers of peanut butter per capita in the world… and by the age of 18, the average US child will have eaten approximately 1,500 peanut butter sandwiches. 

The Big Leagues

We think there’s a spot for our handmade peanut butter in this huge and competitive industry. There’s a lot of PB out there but nothing quite like Fix & Fogg. Every summer at our window on Eva Street we hand out samples of our peanut butter to American tourists and the feedback has always been overwhelmingly positive, so we’re taking the plunge and going for it!

But now we need your help to 'spread' the word. If you have any friends in the US who you think would like to try our peanut butter please send them this link:


… and if they enter the code ‘FIXNFOGG’, they’ll receive a 10% discount on their order.

Thank you for supporting our peanut butter company - seriously, thank you for being part of the Fix & Fogg family.  We couldn’t do it without you.

Roman & Andrea and the team at Fix & Fogg

Argentinean Peanuts

Argentina, te amo

Since starting Fix & Fogg, we’ve sourced both Australian and Argentinean peanuts.  Recently we fell for Argentina’s beauty, the quality of its peanuts, and the passion of its growers.  In August this year, Thom and I travelled to to Argentina to meet the Lorenzati family who now supply us with hi-oleic Runner variety peanuts for our peanut butter.  We wanted to get to know the growers, and to build a closer relationship with them and their country.


We landed in Buenos Aires and drove 6 hours north-west to meet with Renalto and his son, Juan.  They showed us around their farm to see the last days of the peanut harvest, then took us out to dinner.  Their hospitality, kindness and love for what they do made me realise that sourcing directly from them was the right thing to do.

Renato and his son Juan run the family business started by Renato’s grandfather.  They run a vertically integrated business.  This means they own and grow the peanuts, harvest and process them too.  This way they can manage both supply and quality.  Kind of like what we do in our peanut butter factory here in New Zealand.

Argentinean peanuts are grown on the elevated plains of Córdoba, east of Mendoza, the wine region the country is known for.  It’s very flat but has big beautiful skies that seem endless, not unlike our own New Zealand skies. Argentina isn’t really known for its peanuts, I suppose, but it actually has the perfect climate to grow them.  The terroir of Córdoba peanuts is naturally sweeter resulting in a better tasting peanut butter.

The Lorenzatis only grow a high oleic Runner variety – that’s it, no other crops.  Mindful of their land, they don’t use water irrigation, and don’t even need to use fertiliser as their soil is so naturally fertile.  While they’re committed to the quality of their peanuts, they’re also active in their community, donating to the local primary school in Ticino.  It’s this passion for peanuts and community that makes them such a great fit with what we do at Fix & Fogg.

Thom and I took a bunch of photos and we thought we'd share some.


Peanut Butter on Toast

Make the most of your toast

We never really had a slogan until our friend, Ines, suggested the above saying.  We love it - it’s kinda catchy, simple and classic - just like peanut butter on toast.

Fix & Fogg peanut butter toast

Toast is where it starts. It is the blank canvas, the fundamental brekkie building block … add a healthy spread of PB and the chemistry is undeniable. It got us thinking more and more about the role of toast at F&F until eventually the idea of doing something toast-related at our Eva Street window took hold.  

From today, we’re excited to say that we’re now serving up peanut butter on toast with lots of different toppings for $6 from 8am to 2pm, Tuesday to Saturday … and our old favourite Fruit Toast is making a comeback.

Fix & Fogg toast friends

Now for those of you that have visited the window recently, you’ll have noticed a couple of new faces.  If you haven’t met Abe yet, he’s a born and bred Wellingtonian who has recently returned from cycling around Eastern Europe to tour with his post-punk band Mermaidens.  Alba is also in the mix - making amazing pickles for our ‘Smoke & Pickle’ toast.  Abe and Alba have been a driving force behind our toast concept over the last few weeks, helping to refine the design and finalise the tastiest toast combinations.

Toast at Eva Street is for those that find mornings hard work, the breakfast-skippers, and those (like us) that are just really passionate about peanut butter on toast.  We want this space to be functional, with satisfying toppings that utilise ingredients from some of our favourite local businesses.

Fix & Fogg house-made pickles

We’re really excited to be teaming up with Leeds Street Bakery for our bread - we’ll be using their wholesome organic 30% rye loaf - and also with a bunch of other businesses like Blue Frog.  We have a Moccamaster brewing tasty filter coffee from our mates at Coffee Supreme.  And for those of you with a little more time to kill, we’ve kitted the window out with a rimu bar-leaner and we think the whole thing looks pretty darn nice.

F&F peanut butter toast and coffee

We’d love to see you there - stop by and we’ll make the most of your toast!

Honey Peanut Butter

Honey I'm Home!

From humble beginnings comes the latest addition to our peanut butter range, and we thought we’d take a moment to tell you the story of how Fix & Fogg Honey peanut butter came about…

Honey + PB, it’s a classic combo really - that perfect balance between sweet and salty, you could almost say it’s a no-brainer. There’s a hard core of PB aficionados out there who swear by it (though some people also swear by PB and vegemite, which isn’t for everyone). There’s also the question of convenience - why get your honey jar all mucky with peanut butter and vice versa when you could have it all in one jar? We wanted something natural, well-considered and balanced for this flavour, and so the hunt for the right honey began.

The apiculture industry in NZ is a small and passionate one, so we were really excited about the opportunity to profile the beautiful honey we have in this country. We started our tests with a Wild Thyme honey from Central Otago. This honey has a sharp, pungent “nose” (honey lingo) with the strong herbal aroma of thyme in the aftertaste. Though a few of us were fans it has a limited annual yield and was too contentious within the F&F team to be an outright winner. And so we moved on to Kāmahi honey from the rugged West Coast. However, the more gentle and mild flavour of this honey just wasn’t enough to offset the rich, toasty flavour of our Super Crunchy peanut butter, and nor was the Wild Flower honey we tried next.

We needed a strong, bold honey that wasn’t overly sweet, and we found it in J.Friend and Co’s Beechwood honey dew from Oxford in North Canterbury. This honey has the added benefit of containing high levels of oligosaccharides (a complex carbohydrate), which are helpful in maintaining and promoting beneficial bacteria in the gut.

J.Friend’s commitment to artisan beekeepers throughout the country made them the obvious choice for a collaboration, and so it was pure good luck that their organic, raw Beechwood honey was such a perfect fit.  It’s a dark amber-coloured honey with a golden syrup-like consistency that makes it ideal for achieving a smooth, even-textured peanut butter. We couldn’t be happier with the outcome - our Honey PB is sweet without being sickly, and the flavours are carefully balanced, so that neither peanuts nor honey dominate. And from the positive feedback we’ve had so far it seems that you guys are enjoying Honey as much as we are, which is all we ask really!

Peanut Butter Factory

New flag, new times

Fix & Fogg has had a growth spurt! Our beloved little nut buttery on Eva Street became a very tight squeeze mid-last year, so in October we upsized to some sweet new digs on Luke's Lane - a new peanut butter factory just around the corner… 

Fix & Fogg peanut butter flag

The move wasn't without its growing pains, only a few weeks in we were hit by the big November quake. Miraculously we didn't lose a single jar of PB! Our building suffered some superficial damage which felt like a bit of a set-back at the time, but where there are peanuts, there will be butter (is that the saying?), and we carried on doing what we do best. 

Over the summer we’ve settled in well. One big perk of our workplace being under construction is that we've got to know one of the nicest construction crews ever, who are always around for a chat or cup of coffee. Christmas time also saw the limited release of our glitzy Fruit Toast flavour. One hundred per cent worth the effort it took to make, this spicy wee number was a smash hit and sold out within a month! We still have customers talking about Fruit Toast with a reminiscent gleam in their eye, and we really don't like to disappoint, so all I can say is watch this space... 

Fix & Fogg factory

Skip ahead a few months and here we are - June 2017 (how did that happen?!). We’re busier than we’ve ever been, a few new faces have joined our little team, Eva Street has become your one-stop PB shop, Honey is out and we're still buzzing about it (okay, that pun is done). So things are happening which is the way we like it!  

Stay toasty this winter.

Peanut Butter Awards

We've Got A Lot To Thank You For!

We’re so happy to tell you that our peanut butter took home two awards from the Outstanding NZ Food Producer Awardsat Caffe L'affare in Auckland last Thursday, 27 April.  It sounds like quite the process too: a panel of 10 expert food judges had to taste more than 150 products from 82 growers, farmers and crafted producers from all over Aotearoa.

Best peanut butter | Fix & Fogg

Our Dark Chocolate Peanut Butter won the Outstanding Producer Earth Crafted award.  And this is awesome because we back our Dark Chocolate PB.  It takes ages for us to craft a new peanut butter that we feel is good enough to bring to market, so winning this award is kind of like a validation that we are indeed doing what we do best. The second award we won was the L’affare Outstanding People's Choice Producer.  And it stands for exactly what you think it would: the people of NZ chose us as their number one producer.  This is what matters most to us.  This is why we do what we do.

It’s been three and a half years since Andrea and I took a chance on leaving our corporate lives behind to dedicate ourselves to crafting something both meaningful and delicious.  When we set out to be the best peanut butter makers in the world, it was a big risk especially as we were just starting our family together. Dud grinders and other less expensive mistakes aside, the journey has been worth it.  Here we are, in the city we love, working with incredible people and making peanut butter that just won us a people’s choice award.

We’re really proud of the fact that our peanut butter has now won awards in both New Zealand and Australia - but even more so that people like you are out there supporting this journey that we're on and helping us grow as a business.  You’re our people.

We wouldn’t be, couldn’t be doing this without you.