Fruit Toast is back

We’re super stoked to tell you that our Fruit Toast peanut butter is officially back.

We first released this peanut butter at the end of last November.  It sold out in record time and over the year our peanut butter fans all over New Zealand (and overseas) have been begging us to bring it back. Well, we got all your weekly messages loud and clear! You can pick up a jar at our Eva Street window and online store from today, and on Monday you’ll find Fruit Toast jars at your favourite grocers, cafes, and delis - just in time for Christmas!

Australia and the US, we’re coming for you too.

Also keep an eye out at these places for some unique creations with Fruit Toast --Best Ugly BagelsSweet & SavageDuck IslandGelissimo GelatoMarbecks FoodstoreBowl & Arrow and Little Dough Co.

Our Fruit Toast peanut butter combines our Super Crunchy PB with New Zealand grown Braeburn apples from our mates at Fresh As, organic raisins and sultanas, and cinnamon. It’s sweet, spiced and buttery perfection.

If you'd like to be one of the first to get your hands on it, you can order from our online store here.

We're in America!

We’re so excited to tell you that we’ve just launched our PB in the home of peanut butter - the United States of America! This has been a dream of ours for a long time and we're now live on Amazon! 🇺🇸 

F&F flag.jpg

It hasn’t come easy – we’ve spent the last 10 months getting ourselves ready for this big leap. Our custom-made, recyclable cardboard F&F canisters have finally arrived at the factory and they’re beautiful. These slick little cylinders were inspired by the packaging used for whiskey bottles (a peanut butter first?), and will let us post individual glass jars safely across the States without the risk of breakages. 

They also remove the need for excess packaging like bubble wrap - and we can't wait to see how people decide to reuse them with pens and pencils, plant seedlings, nuts and bolts, ground coffee, spare change ... the list goes on!   

PB 101: A brief history

It’s no secret that peanut butter is a big deal in the US.  The process of grinding peanuts into a paste was first invented in the 1890s by American John Harvey Kellogg (who also co-invented breakfast cereal with his brother FYI). Commercial production kicked off 30 years later, but it only found a foothold in the American market during WWII, when Americans had to seek protein alternatives due to the scarcity of meat.

History lesson over, peanut butter’s popularity has only grown with time. Today, the US and Canada are the biggest consumers of peanut butter per capita in the world… and by the age of 18, the average US child will have eaten approximately 1,500 peanut butter sandwiches. 

The Big Leagues

We think there’s a spot for our handmade peanut butter in this huge and competitive industry. There’s a lot of PB out there but nothing quite like Fix & Fogg. Every summer at our window on Eva Street we hand out samples of our peanut butter to American tourists and the feedback has always been overwhelmingly positive, so we’re taking the plunge and going for it!

But now we need your help to 'spread' the word. If you have any friends in the US who you think would like to try our peanut butter please send them this link:

https://www.amazon.com/s?merchant=A3VT4U0GTZKCA7

… and if they enter the code ‘FIXNFOGG’, they’ll receive a 10% discount on their order.

Thank you for supporting our peanut butter company - seriously, thank you for being part of the Fix & Fogg family.  We couldn’t do it without you.

Roman & Andrea and the team at Fix & Fogg

Make the most of your toast

We never really had a slogan until our friend, Ines, suggested the above saying.  We love it - it’s kinda catchy, simple and classic - just like peanut butter on toast.

Fix & Fogg peanut butter toast

Toast is where it starts. It is the blank canvas, the fundamental brekkie building block … add a healthy spread of PB and the chemistry is undeniable. It got us thinking more and more about the role of toast at F&F until eventually the idea of doing something toast-related at our Eva Street window took hold.  

From today, we’re excited to say that we’re now serving up peanut butter on toast with lots of different toppings for $6 from 8am to 2pm, Tuesday to Saturday … and our old favourite Fruit Toast is making a comeback.

Fix & Fogg toast friends

Now for those of you that have visited the window recently, you’ll have noticed a couple of new faces.  If you haven’t met Abe yet, he’s a born and bred Wellingtonian who has recently returned from cycling around Eastern Europe to tour with his post-punk band Mermaidens.  Alba is also in the mix - making amazing pickles for our ‘Smoke & Pickle’ toast.  Abe and Alba have been a driving force behind our toast concept over the last few weeks, helping to refine the design and finalise the tastiest toast combinations.

Toast at Eva Street is for those that find mornings hard work, the breakfast-skippers, and those (like us) that are just really passionate about peanut butter on toast.  We want this space to be functional, with satisfying toppings that utilise ingredients from some of our favourite local businesses.

Fix & Fogg house-made pickles

We’re really excited to be teaming up with Leeds Street Bakery for our bread - we’ll be using their wholesome organic 30% rye loaf - and also with a bunch of other businesses like Blue Frog.  We have a Moccamaster brewing tasty filter coffee from our mates at Coffee Supreme.  And for those of you with a little more time to kill, we’ve kitted the window out with a rimu bar-leaner and we think the whole thing looks pretty darn nice.

F&F peanut butter toast and coffee

We’d love to see you there - stop by and we’ll make the most of your toast!

Honey I'm home!

From humble beginnings comes the latest addition to our peanut butter range, and we thought we’d take a moment to tell you the story of how Honey came about…

Honey + PB, it’s a classic combo really - that perfect balance between sweet and salty, you could almost say it’s a no-brainer. There’s a hard core of PB aficionados out there who swear by it (though some people also swear by PB and vegemite, which isn’t for everyone). There’s also the question of convenience - why get your honey jar all mucky with peanut butter and vice versa when you could have it all in one jar? We wanted something natural, well-considered and balanced for this flavour, and so the hunt for the right honey began.

The apiculture industry in NZ is a small and passionate one, so we were really excited about the opportunity to profile the beautiful honey we have in this country. We started our tests with a Wild Thyme honey from Central Otago. This honey has a sharp, pungent “nose” (honey lingo) with the strong herbal aroma of thyme in the aftertaste. Though a few of us were fans it has a limited annual yield and was too contentious within the F&F team to be an outright winner. And so we moved on to Kāmahi honey from the rugged West Coast. However, the more gentle and mild flavour of this honey just wasn’t enough to offset the rich, toasty flavour of our Super Crunchy peanut butter, and nor was the Wild Flower honey we tried next.

We needed a strong, bold honey that wasn’t overly sweet, and we found it in J.Friend and Co’s Beechwood honey dew from Oxford in North Canterbury. This honey has the added benefit of containing high levels of oligosaccharides (a complex carbohydrate), which are helpful in maintaining and promoting beneficial bacteria in the gut.

J.Friend’s commitment to artisan beekeepers throughout the country made them the obvious choice for a collaboration, and so it was pure good luck that their organic, raw Beechwood honey was such a perfect fit.  It’s a dark amber-coloured honey with a golden syrup-like consistency that makes it ideal for achieving a smooth, even-textured peanut butter. We couldn’t be happier with the outcome - our Honey PB is sweet without being sickly, and the flavours are carefully balanced, so that neither peanuts nor honey dominate. And from the positive feedback we’ve had so far it seems that you guys are enjoying Honey as much as we are, which is all we ask really!

New flag, new times

Fix & Fogg has had a growth spurt!

Our beloved little nut buttery on Eva Street became a very tight squeeze mid-last year, so in October we upsized to some sweet new digs on Luke's Lane - just around the corner… 

Fix & Fogg peanut butter flag

The move wasn't without its growing pains, only a few weeks in we were hit by the big November quake. Miraculously we didn't lose a single jar of PB! Our building suffered some superficial damage which felt like a bit of a set-back at the time, but where there are peanuts, there will be butter (is that the saying?), and we carried on doing what we do best. 

Over the summer we’ve settled in well. One big perk of our workplace being under construction is that we've got to know one of the nicest construction crews ever, who are always around for a chat or cup of coffee. Christmas time also saw the limited release of our glitzy Fruit Toast flavour. One hundred per cent worth the effort it took to make, this spicy wee number was a smash hit and sold out within a month! We still have customers talking about Fruit Toast with a reminiscent gleam in their eye, and we really don't like to disappoint, so all I can say is watch this space... 

Fix & Fogg factory

Skip ahead a few months and here we are - June 2017 (how did that happen?!). We’re busier than we’ve ever been, a few new faces have joined our little team, Eva Street has become your one-stop PB shop, Honey is out and we're still buzzing about it (okay, that pun is done). So things are happening which is the way we like it!  

Stay toasty this winter.

We've got a lot to thank you for!

We’re so happy to tell you that we took home two awards from the Outstanding NZ Food Producer Awardsat Caffe L'affare in Auckland last Thursday, 27 April.  It sounds like quite the process too: a panel of 10 expert food judges had to taste more than 150 products from 82 growers, farmers and crafted producers from all over Aotearoa.

Best peanut butter | Fix & Fogg

Our Dark Chocolate Peanut Butter won the Outstanding Producer Earth Crafted award.  And this is awesome because we back our Dark Chocolate PB.  It takes ages for us to craft a new peanut butter that we feel is good enough to bring to market, so winning this award is kind of like a validation that we are indeed doing what we do best. The second award we won was the L’affare Outstanding People's Choice Producer.  And it stands for exactly what you think it would: the people of NZ chose us as their number one producer.  This is what matters most to us.  This is why we do what we do.

It’s been three and a half years since Andrea and I took a chance on leaving our corporate lives behind to dedicate ourselves to crafting something both meaningful and delicious.  When we set out to be the best peanut butter makers in the world, it was a big risk especially as we were just starting our family together. Dud grinders and other less expensive mistakes aside, the journey has been worth it.  Here we are, in the city we love, working with incredible people and making peanut butter that just won us a people’s choice award.

We’re really proud of the fact that our peanut butter has now won awards in both New Zealand and Australia - but even more so that people like you are out there supporting this journey that we're on and helping us grow as a business.  You’re our people.

We wouldn’t be, couldn’t be doing this without you.