Andrea and I started Fix and Fogg peanut butter just over 3 and a half years ago, when we were expecting our first child. Previously both lawyers, we wanted to leave behind the rat-race and create a product that was tangible, sustainable, and completely delicious. As peanut butter lovers, it was a natural choice.
After numerous trials, including purchasing a (completely dud) grinder from India, we finally (and with the help of a custom NZ-built grinder) arrived at a peanut butter we were proud of. Our friends and family all tried it, and following their hugely positive response, we were motivated to continue with it as a business. We started out renting a bowling club at nights (as we still had day jobs) to make peanut butter for local farmer’s markets around Wellington.
We love that we make every jar from start to finish in our factory in Wellington. We’re passionate about food - taste, ingredients, and provenance, and feel so lucky that we can celebrate these through our peanut butter. As well as our hugely popular Super Crunchy and Smooth varieties, we have developed two staple flavoured peanut butters - 'Smoke and Fire (organic cayenne chillies, smoked paprika and natural manuka smoke), and 'Dark Chocolate', which as the name suggests uses Whittakers' 62% single-origin Ghanaian dark chocolate.
We’re really proud of the fact that our peanut butter has now won awards in both New Zealand and Australia - but even more so that people are out there supporting this little journey that we're on.
Peanut butter is a naturally nutritious food packed full of goodness. Too often however, companies take shortcuts and fill it with preservatives, additives, emulsifiers, foreign oils, sugar and lots of salt. Our peanut butter is simple and healthy: we use extra dark roasted hi-oleic peanuts and a sparing amount of organic Marlborough sea salt. Hi-oleic peanuts are a special type of peanut known for their great flavour and high levels (39%) of monounsaturated fats - that's the good stuff, like the type found in olive oil, which has been linked to reducing cardiovascular disease and lowering cholesterol.
Our peanut butter has been nutritionally analysed and the results show that one 25g serving (about a heaped tablespoon) of Super Crunchy or Smooth peanut butter will give you the following nutrition towards your
recommended daily intake:
- 16% - protein: necessary for tissue building and repair
- 16% - magnesium: promotes good nerve & muscle function, and reduces tiredness & fatigue
- 11% - manganese: good for energy metabolism and bone formation
- 11% - phosphorus: necessary for healthy teeth and bones
- 7% - zinc: promotes healthy skin and wound healing
- 5% - iron: helps reduce tiredness and fatigue, and contributes to a healthy immune system
- 4% - copper: contributes to cell protection from free radical damage
- Less than 1% of your RDI for sugar (0.5%) and salt (0.3%)